I experienced my first Hot Doughnut Now at a Krispy Kreme in Miami, and in that moment knew I had at last found something that was an absolute good. There is no way that that mind-stopping, melt-in-your mouth sensation of fried dough and sugar glaze can be a bad thing. If loving you is wrong, Krispy Kreme, I don't want to be right.
But Krispy Kreme's stock has been dropping, dropping, dropping, like a stomach full of doughnuts, and it's predicted to go belly-up within the year. This 71-year old institution of good o'l American self-indulgence, based in Winstom-Salem, North Carolina is facing extinction. So this is my plea to the American people: Get out there and eat more Krispy Kreme doughnuts. For God's sake, get busy. There's not much time.